Cart Abandonment Rate Calculator
How many shoppers add to cart but never buy? Calculate your abandonment rate and see the revenue you're leaving on the table.
Results will appear here after you click Calculate.
Understanding cart abandonment
The average cart abandonment rate across eCommerce is around 70%. That means 7 out of 10 shoppers who add items to their cart leave without buying. Even reducing abandonment by 5–10 percentage points can mean a massive revenue increase.
Formula: Cart Abandonment Rate = ((Carts Created − Completed Purchases) / Carts Created) × 100
Top reasons for cart abandonment
Shipping fees, taxes, and handling charges shown at checkout are the #1 reason shoppers abandon. Show total cost as early as possible.
Requiring signup before purchase kills conversions. Always offer guest checkout — you can ask for account creation post-purchase.
Every extra step in checkout loses ~10% of shoppers. The best checkouts are 1–2 steps max with progress indicators.
Losing revenue to cart abandonment?
We audit your checkout flow, identify the exact friction points, and run experiments to recover lost sales.