Revenue Per Visitor Calculator
RPV is the single metric that captures both conversion rate and average order value. Calculate yours and see what improvement means for your bottom line.
Results will appear here after you click Calculate.
Why RPV is the best eCommerce metric
Conversion rate alone is incomplete — you can increase CVR while decreasing AOV (e.g., with heavy discounting) and actually lose revenue. RPV solves this by combining both into one number: how much revenue each visitor generates.
Formula: RPV = Total Revenue / Total Visitors (or equivalently: CVR × AOV)
How to use RPV
Using RPV instead of CVR as your primary metric prevents false wins. A variant that lifts CVR by 5% but drops AOV by 10% looks like a winner on CVR but is a loser on RPV.
Compare RPV across channels to find your most valuable traffic. High-RPV sources deserve more budget; low-RPV sources may need better landing pages or different targeting.
Track RPV weekly or monthly. A rising RPV means your optimization efforts are working. A falling RPV is an early warning sign even if traffic is growing.
Want to increase your revenue per visitor?
We optimize both conversion rate and average order value simultaneously — because RPV is what actually drives growth.